/* =========================================================
   mkey media — Shopify / CRO landing
   ========================================================= */

:root{
  --black:#0A0A0A;
  --ink:#111;
  --red:#FF2A2A;
  --red-d:#E01515;
  --white:#fff;
  --paper:#F4F4F2;
  --line:#E2E2DE;
  --line-d:#2A2A2A;
  --grey:#8A8A85;
  --grey-d:#9A9A95;

  --f:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Arial, sans-serif;
  --c:1440px;
  --pad:clamp(16px, 4vw, 56px);
  --r:0px;
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;font-family:var(--f);background:var(--white);color:var(--black);
  font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4,p,ul,ol,figure,blockquote{margin:0}
ul,ol{padding:0;list-style:none}
button,input,select,textarea{font:inherit;color:inherit}
::selection{background:var(--red);color:#fff}

.container{width:100%;max-width:var(--c);margin:0 auto;padding:0 var(--pad)}
.red{color:var(--red)}
.arr{display:inline-block;transition:transform .3s var(--ease)}

.skip-link{position:absolute;left:-9999px;top:0;background:var(--red);color:#fff;padding:12px 20px;z-index:999}
.skip-link:focus{left:0}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}

/* ---------- BUTTONS ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:16px 28px;font-weight:700;font-size:15px;letter-spacing:-.01em;
  border:1px solid var(--black);background:var(--black);color:#fff;cursor:pointer;
  transition:background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease),transform .2s var(--ease);
  border-radius:var(--r);text-align:center;line-height:1.2;position:relative;
}
.btn:hover{transform:translateY(-2px)}
.btn:hover .arr{transform:translate(3px,-3px)}
.btn--red{background:var(--red);border-color:var(--red);color:#fff}
.btn--red:hover{background:var(--red-d);border-color:var(--red-d)}
.btn--ghost{background:transparent;color:var(--black);border-color:transparent;padding:12px 0}
.btn--ghost:hover{color:var(--red)}
.btn--full{width:100%}

.tag{
  display:inline-block;font-size:11px;font-weight:600;letter-spacing:.14em;
  color:var(--grey);margin-bottom:20px;text-transform:uppercase;
}

/* ---------- HEADER ---------- */
.hdr{
  position:sticky;top:0;z-index:100;background:rgba(255,255,255,.92);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s;
}
.hdr.is-stuck{border-bottom-color:var(--line)}
.hdr__in{max-width:var(--c);margin:0 auto;padding:0 var(--pad);height:64px;display:flex;align-items:center;gap:32px}
.logo{display:flex;align-items:center;flex:0 0 auto;transition:opacity .2s var(--ease)}
.logo:hover{opacity:.75}
.logo__svg{width:clamp(74px,7vw,92px);height:auto;display:block}
.nav{display:flex;gap:28px;margin-left:24px;font-size:14px;font-weight:500}
.nav a{position:relative;padding:4px 0;transition:color .2s}
.nav a::after{content:'';position:absolute;left:0;bottom:0;width:0;height:1.5px;background:var(--red);transition:width .3s var(--ease)}
.nav a:hover{color:var(--red)}
.nav a:hover::after{width:100%}
.hdr__cta{margin-left:auto;border-left:1px solid var(--line);padding-left:32px;font-size:14px;height:64px}
.burger{display:none;margin-left:auto;background:none;border:0;padding:10px;cursor:pointer;flex-direction:column;gap:5px}
.burger span{display:block;width:22px;height:2px;background:var(--black);transition:transform .3s var(--ease),opacity .2s}
.burger[aria-expanded="true"] span:first-child{transform:translateY(3.5px) rotate(45deg)}
.burger[aria-expanded="true"] span:last-child{transform:translateY(-3.5px) rotate(-45deg)}

/* ---------- HERO ---------- */
.hero{padding-bottom:clamp(40px,6vw,80px)}

.strip{overflow:hidden;padding:14px 0 clamp(28px,4vw,48px);-webkit-mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent)}
.strip__track{display:flex;gap:clamp(8px,1.4vw,20px);width:max-content;animation:slide 55s linear infinite}
.strip:hover .strip__track{animation-play-state:paused}
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.tile{
  width:clamp(104px,11.3vw,163px);aspect-ratio:163/223;flex:0 0 auto;position:relative;overflow:hidden;
  background:#1a1a1a center/cover no-repeat;
}
.tile--light{background-color:var(--paper)}

.hero__grid{
  display:grid;grid-template-columns:minmax(0,1.32fr) minmax(0,1fr) minmax(0,.74fr);
  gap:clamp(20px,3vw,52px);align-items:start;
}
.hero__title{min-width:0}
.hero__title h1{
  font-size:clamp(34px,4.55vw,66px);line-height:.92;font-weight:900;letter-spacing:-.045em;
  text-transform:uppercase;overflow-wrap:break-word;hyphens:none;
}
.hero__text{padding-top:6px;min-width:0}
.hero__text>p{font-size:clamp(15px,1.15vw,17px);color:#333;max-width:44ch}
.hero__tags{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(88px,1fr));
  gap:14px clamp(12px,1.6vw,24px);margin:clamp(24px,3vw,40px) 0 28px;
  padding-top:22px;border-top:1px solid var(--line);
  font-size:10px;font-weight:700;letter-spacing:.1em;color:#444;text-transform:uppercase;
}
.hero__tags span{position:relative;padding-left:12px;line-height:1.4}
.hero__tags span::before{content:'*';position:absolute;left:0;top:1px;color:var(--red)}
.hero__btn{width:100%;max-width:340px}
.hero__note{margin-top:12px;font-size:12px;color:var(--grey)}

.hero__case{border-left:1px solid var(--line);padding-left:clamp(16px,2vw,28px)}
.hero__case-label{font-size:10px;font-weight:600;letter-spacing:.12em;color:var(--grey);line-height:1.7;text-transform:uppercase}
.hero__case-num{font-size:clamp(40px,4.4vw,64px);font-weight:900;letter-spacing:-.05em;line-height:1;margin-top:clamp(16px,2vw,28px)}
.hero__case-cap{font-size:13px;color:#555;margin-bottom:18px}
.hero__case-img{height:clamp(90px,9vw,120px);background:#151515 center/cover no-repeat;margin-bottom:14px}
.hero__case-link{font-size:13px;font-weight:600;border-bottom:1px solid var(--line);padding-bottom:3px;transition:color .2s,border-color .2s}
.hero__case-link:hover{color:var(--red);border-color:var(--red)}

.metrics{
  display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:clamp(40px,5vw,72px);
}
.metric{background:#fff;padding:clamp(18px,2.2vw,30px)}
.metric b{display:block;font-size:clamp(28px,3.2vw,44px);font-weight:900;letter-spacing:-.04em;line-height:1}
.metric span{display:block;margin-top:6px;font-size:12px;color:var(--grey);letter-spacing:.02em}

/* ---------- SECTIONS ---------- */
.sec{padding:clamp(64px,8vw,130px) 0;position:relative}
section[id],main[id]{scroll-margin-top:76px}
.sec--dark{background:var(--black);color:#fff}
.sec--dark .tag{color:var(--grey-d)}
.sec__head{max-width:820px;margin-bottom:clamp(36px,4.5vw,64px)}
.sec__head h2{
  font-size:clamp(32px,5vw,68px);font-weight:900;line-height:.95;letter-spacing:-.04em;text-transform:uppercase;
}
.sec__lead{margin-top:20px;font-size:clamp(15px,1.2vw,18px);color:#555;max-width:62ch}
.sec--dark .sec__lead{color:#A8A8A3}

/* ---------- PAIN ---------- */
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line-d);border:1px solid var(--line-d)}
.pain{background:var(--black);padding:clamp(22px,2.6vw,36px);transition:background .3s var(--ease)}
.pain:hover{background:#141414}
.pain i{font-style:normal;font-size:11px;font-weight:700;letter-spacing:.1em;color:var(--red)}
.pain h3{margin:14px 0 10px;font-size:clamp(17px,1.5vw,21px);font-weight:800;letter-spacing:-.02em;line-height:1.2}
.pain p{font-size:14px;color:#9A9A95;line-height:1.6}
.pain-cta{margin-top:clamp(32px,4vw,52px);display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.pain-cta p{font-size:clamp(18px,2vw,26px);font-weight:800;letter-spacing:-.02em}

/* ---------- SERVICES ---------- */
.services{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.svc{background:#fff;padding:clamp(24px,2.6vw,38px);position:relative;transition:background .3s var(--ease)}
.svc:hover{background:var(--paper)}
.svc--wide{grid-column:span 2}
.svc--red{grid-column:span 2;background:var(--red);color:#fff}
.svc--red:hover{background:var(--red-d)}
.svc__num{font-size:11px;font-weight:700;letter-spacing:.12em;color:var(--grey)}
.svc--red .svc__num{color:rgba(255,255,255,.7)}
.svc h3{margin:16px 0 12px;font-size:clamp(19px,1.8vw,26px);font-weight:800;letter-spacing:-.03em;line-height:1.15}
.svc p{font-size:14.5px;color:#555;line-height:1.6}
.svc--red p{color:rgba(255,255,255,.9)}
.svc__list{margin-top:20px;display:grid;gap:9px;font-size:13.5px}
.svc__list li{position:relative;padding-left:18px;color:#333}
.svc__list li::before{content:'';position:absolute;left:0;top:8px;width:6px;height:6px;background:var(--red)}
.svc--red .svc__list li{color:#fff}
.svc--red .svc__list li::before{background:#fff}

/* ---------- CASES ---------- */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,28px)}
.case{border:1px solid var(--line-d);background:#0E0E0E;display:flex;flex-direction:column;transition:transform .35s var(--ease),border-color .3s}
.case:hover{transform:translateY(-6px);border-color:var(--red)}
.case__img{height:clamp(160px,16vw,220px);background:#1a1a1a center/cover no-repeat;flex:0 0 auto}
.case__body{padding:clamp(20px,2.2vw,30px);display:flex;flex-direction:column;gap:14px;flex:1}
.case__cat{font-size:10.5px;font-weight:700;letter-spacing:.12em;color:var(--red);text-transform:uppercase}
.case h3{font-size:clamp(18px,1.6vw,23px);font-weight:800;letter-spacing:-.025em;line-height:1.2}
.case__kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding:16px 0;border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.case__kpis b{display:block;font-size:clamp(20px,2vw,28px);font-weight:900;letter-spacing:-.04em;line-height:1}
.case__kpis span{display:block;margin-top:5px;font-size:10.5px;color:var(--grey-d);line-height:1.3}
.case p{font-size:14px;color:#9A9A95;margin-top:auto}

/* ---------- CALC ---------- */
.sec--calc{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.calc{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(24px,4vw,64px);align-items:start}
.calc h2{font-size:clamp(30px,4.2vw,56px);font-weight:900;line-height:.98;letter-spacing:-.04em;text-transform:uppercase}
.calc .sec__lead{margin-bottom:clamp(28px,3vw,44px)}
.field{margin-bottom:26px}
.field label{display:block;font-size:12.5px;font-weight:600;color:#555;margin-bottom:10px;letter-spacing:.01em}
.field output{display:block;margin-top:8px;font-size:clamp(20px,2vw,26px);font-weight:900;letter-spacing:-.03em}

input[type=range]{
  -webkit-appearance:none;appearance:none;width:100%;height:2px;background:#D2D2CE;outline:none;cursor:pointer;
}
input[type=range]::-webkit-slider-thumb{
  -webkit-appearance:none;appearance:none;width:20px;height:20px;background:var(--red);cursor:grab;
  border:3px solid #fff;box-shadow:0 0 0 1px var(--red);
}
input[type=range]::-webkit-slider-thumb:active{cursor:grabbing;transform:scale(1.12)}
input[type=range]::-moz-range-thumb{width:16px;height:16px;background:var(--red);border:3px solid #fff;box-shadow:0 0 0 1px var(--red);cursor:grab}

.calc__right{background:var(--black);color:#fff;padding:clamp(24px,3vw,40px);position:sticky;top:88px}
.calc__row{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:12px 0;font-size:14px;color:var(--grey-d)}
.calc__row b{font-size:clamp(17px,1.6vw,21px);font-weight:800;color:#fff;letter-spacing:-.02em;white-space:nowrap}
.calc__right hr{border:0;border-top:1px solid var(--line-d);margin:14px 0}
.calc__big{padding:8px 0 4px}
.calc__big span{display:block;font-size:12px;letter-spacing:.08em;color:var(--grey-d);text-transform:uppercase}
.calc__big b{display:block;margin-top:8px;font-size:clamp(34px,4.4vw,58px);font-weight:900;letter-spacing:-.05em;line-height:1;color:var(--red)}
.calc__year{font-size:14px;color:var(--grey-d);margin:10px 0 24px}
.calc__year b{color:#fff;font-weight:800}
.calc__note{margin-top:14px;font-size:11.5px;color:var(--grey-d);line-height:1.5}

/* ---------- STEPS ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.steps li{background:#fff;padding:clamp(22px,2.4vw,34px);position:relative}
.steps i{font-style:normal;font-size:clamp(30px,3.4vw,48px);font-weight:900;letter-spacing:-.05em;color:var(--line);line-height:1;display:block}
.steps h3{margin:14px 0 10px;font-size:clamp(17px,1.5vw,22px);font-weight:800;letter-spacing:-.025em}
.steps p{font-size:14px;color:#555;line-height:1.6}
.steps__t{display:inline-block;margin-top:16px;font-size:10.5px;font-weight:700;letter-spacing:.1em;color:var(--red);text-transform:uppercase}

/* ---------- REVIEWS ---------- */
.revs{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,28px)}
.rev{border:1px solid var(--line-d);padding:clamp(22px,2.4vw,34px);display:flex;flex-direction:column;gap:22px;transition:border-color .3s}
.rev:hover{border-color:var(--red)}
.rev p{font-size:clamp(15px,1.3vw,17px);line-height:1.55;letter-spacing:-.01em}
.rev footer{margin-top:auto;padding-top:18px;border-top:1px solid var(--line-d)}
.rev b{display:block;font-size:14px;font-weight:700}
.rev span{font-size:12.5px;color:var(--grey-d)}

/* ---------- LEAD ---------- */
.sec--lead{background:var(--black);color:#fff}
.lead{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,4vw,72px);align-items:start}
.lead .tag{color:var(--grey-d)}
.lead h2{font-size:clamp(30px,4.4vw,58px);font-weight:900;line-height:.98;letter-spacing:-.04em;text-transform:uppercase}
.lead .sec__lead{color:#A8A8A3}
.lead__ul{display:grid;gap:12px;margin:clamp(26px,3vw,40px) 0}
.lead__ul li{position:relative;padding-left:26px;font-size:15px;color:#D8D8D4}
.lead__ul li::before{content:'✓';position:absolute;left:0;top:-1px;color:var(--red);font-weight:800}
.lead__guarantee{border-left:2px solid var(--red);padding-left:18px}
.lead__guarantee b{display:block;font-size:15px;margin-bottom:4px}
.lead__guarantee span{font-size:13.5px;color:var(--grey-d);line-height:1.6}

/* ---------- FORM ---------- */
.form{background:#fff;color:var(--black);padding:clamp(24px,3vw,40px)}
.form__t{font-size:clamp(22px,2.2vw,30px);font-weight:900;letter-spacing:-.035em;margin-bottom:24px;text-transform:uppercase}
.form__row{margin-bottom:16px}
.form__row label{display:block;font-size:12.5px;font-weight:600;color:#444;margin-bottom:7px}
.form__row label i{color:var(--red);font-style:normal}
.form input[type=text],.form input[type=email],.form select,.form textarea{
  width:100%;padding:13px 14px;border:1px solid var(--line);background:#FAFAF9;border-radius:var(--r);
  font-size:15px;transition:border-color .2s,background .2s;
}
.form textarea{resize:vertical;min-height:80px}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--black);background:#fff}
.form .is-err input,.form .is-err select,.form .is-err textarea{border-color:var(--red);background:#FFF5F5}
.err{display:none;margin-top:6px;font-size:12px;color:var(--red)}
.is-err .err{display:block}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;opacity:0}

.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{
  padding:9px 15px;border:1px solid var(--line);background:#fff;font-size:13px;font-weight:600;cursor:pointer;
  transition:all .2s var(--ease);border-radius:var(--r);
}
.chip:hover{border-color:var(--black)}
.chip.is-on{background:var(--black);border-color:var(--black);color:#fff}

.agree{display:flex;gap:10px;align-items:flex-start;margin:18px 0;font-size:12.5px;color:#555;cursor:pointer;line-height:1.5}
.agree input{margin-top:2px;width:16px;height:16px;accent-color:var(--red);flex:0 0 auto}
.agree a{text-decoration:underline;text-underline-offset:2px}
.form__submit{padding:18px 28px;font-size:16px}
.form__submit.is-load .form__submit-t{opacity:0}
.form__submit.is-load .spinner{opacity:1}
.spinner{
  position:absolute;width:20px;height:20px;border:2px solid rgba(255,255,255,.35);border-top-color:#fff;
  border-radius:50%;animation:spin .7s linear infinite;opacity:0;transition:opacity .2s;
}
@keyframes spin{to{transform:rotate(360deg)}}
.form__note{margin-top:12px;font-size:11.5px;color:var(--grey);text-align:center}
.form__msg{margin-top:12px;font-size:13.5px;font-weight:600;display:none}
.form__msg.is-on{display:block}
.form__msg.is-bad{color:var(--red)}
.form__msg.is-good{color:#0A8A3C}

/* ---------- FAQ ---------- */
.faq{border-top:1px solid var(--line);max-width:960px}
.faq__i{border-bottom:1px solid var(--line)}
.faq__i summary{
  list-style:none;cursor:pointer;padding:clamp(18px,2vw,26px) 44px clamp(18px,2vw,26px) 0;position:relative;
  font-size:clamp(16px,1.5vw,21px);font-weight:700;letter-spacing:-.02em;transition:color .2s;
}
.faq__i summary::-webkit-details-marker{display:none}
.faq__i summary:hover{color:var(--red)}
.faq__i summary::after{
  content:'+';position:absolute;right:6px;top:50%;transform:translateY(-50%);font-size:26px;font-weight:400;
  color:var(--red);transition:transform .3s var(--ease);line-height:1;
}
.faq__i[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq__b{padding:0 60px 26px 0}
.faq__b p{color:#555;font-size:15px;line-height:1.65}

/* ---------- FOOTER ---------- */
.ftr{background:#fff;padding-top:clamp(48px,5vw,80px);overflow:hidden;border-top:1px solid var(--line)}
.ftr__top{display:grid;grid-template-columns:1fr 1.4fr .6fr .6fr;gap:clamp(20px,3vw,48px);padding-bottom:clamp(28px,3vw,48px)}
.ftr__col{font-size:11px;font-weight:600;letter-spacing:.1em;line-height:1.9;color:#333;text-transform:uppercase}
.ftr__sub p{font-size:11px;letter-spacing:.1em;line-height:1.9;color:#333}
.subf{display:flex;gap:12px;align-items:center;margin-top:14px;border-bottom:1px solid var(--black);padding-bottom:6px;max-width:340px}
.subf input{flex:1;border:0;background:none;font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:4px 0}
.subf input:focus{outline:none}
.subf button{border:0;background:none;font-size:11px;font-weight:800;letter-spacing:.08em;cursor:pointer;transition:color .2s}
.subf button:hover{color:var(--red)}
.subf__msg{margin-top:8px;font-size:11px;letter-spacing:.06em;color:var(--red);min-height:14px;text-transform:none}
.ftr__nav{display:flex;flex-direction:column;gap:2px}
.ftr__nav a{transition:color .2s}
.ftr__nav a:hover{color:var(--red)}

.ftr__word{position:relative;line-height:.72;padding-bottom:clamp(8px,1vw,16px);user-select:none}
.ftr__word span{
  display:block;font-size:clamp(90px,25vw,380px);font-weight:900;letter-spacing:-.055em;
  text-transform:uppercase;white-space:nowrap;
}
.ftr__reg{
  position:absolute;right:clamp(4px,1vw,20px);top:38%;font-style:normal;
  font-size:clamp(28px,5.5vw,86px);color:var(--red);font-weight:400;line-height:1;
}

.ftr__bottom{
  display:flex;flex-wrap:wrap;gap:8px 28px;align-items:center;justify-content:space-between;
  padding:22px 0;border-top:1px solid var(--line);font-size:12px;color:var(--grey);
}
.ftr__bottom a:hover{color:var(--red)}

/* ---------- STICKY CTA (mobile) ---------- */
.sticky-cta{
  position:fixed;left:0;right:0;bottom:0;z-index:90;display:none;align-items:center;gap:14px;
  background:var(--black);color:#fff;padding:12px 16px;
  transform:translateY(110%);transition:transform .4s var(--ease);
  box-shadow:0 -8px 30px rgba(0,0,0,.2);
  padding-bottom:calc(12px + env(safe-area-inset-bottom));
}
.sticky-cta.is-on{transform:translateY(0)}
.sticky-cta b{display:block;font-size:14px;font-weight:800;letter-spacing:-.02em}
.sticky-cta span{display:block;font-size:11px;color:var(--grey-d)}
.sticky-cta .btn{padding:13px 18px;font-size:14px;margin-left:auto;flex:0 0 auto}

/* ---------- ПРЯМІ КОНТАКТИ У ФОРМІ ---------- */
.lead__direct{margin-top:clamp(24px,3vw,36px);padding-top:24px;border-top:1px solid var(--line-d)}
.lead__direct-t{display:block;font-size:13px;color:var(--grey-d);margin-bottom:14px}
.lead__direct-b{display:flex;flex-wrap:wrap;gap:10px}
.ctc{
  display:inline-flex;align-items:center;gap:9px;padding:11px 17px;border:1px solid var(--line-d);
  font-size:14px;font-weight:600;color:#fff;transition:border-color .2s var(--ease),background .2s var(--ease),transform .2s var(--ease);
}
.ctc svg{width:18px;height:18px;fill:currentColor;flex:0 0 auto}
.ctc:hover{transform:translateY(-2px)}
.ctc--wa:hover{background:#25D366;border-color:#25D366;color:#0A0A0A}
.ctc--tg:hover{background:#2AABEE;border-color:#2AABEE}
.ctc--ml:hover{background:var(--red);border-color:var(--red)}

/* ---------- ПЛАВАЮЧІ МЕСЕНДЖЕРИ ---------- */
.fab{
  position:fixed;right:clamp(14px,2vw,26px);bottom:clamp(14px,2vw,26px);z-index:95;
  display:flex;flex-direction:column;gap:10px;align-items:flex-end;
  transition:opacity .3s var(--ease),transform .3s var(--ease);
}
.fab.is-off{opacity:0;transform:translateY(20px) scale(.85);pointer-events:none}
.fab__b{
  display:flex;align-items:center;gap:0;width:52px;height:52px;border-radius:50%;
  background:var(--black);color:#fff;box-shadow:0 6px 20px rgba(0,0,0,.22);
  justify-content:center;overflow:hidden;position:relative;
  transition:width .35s var(--ease),background .25s var(--ease),border-radius .35s var(--ease),transform .2s var(--ease);
}
.fab__b svg{width:25px;height:25px;fill:currentColor;flex:0 0 auto}
.fab__b i{
  font-style:normal;font-size:14px;font-weight:700;white-space:nowrap;
  max-width:0;opacity:0;transition:max-width .35s var(--ease),opacity .25s var(--ease),margin .35s var(--ease);
}
.fab__b:hover,.fab__b:focus-visible{width:auto;padding:0 20px;gap:10px;border-radius:26px}
.fab__b:hover i,.fab__b:focus-visible i{max-width:120px;opacity:1}
.fab__b--wa{background:#25D366;color:#07331A}
.fab__b--wa:hover{background:#1EBE5A}
.fab__b--tg{background:#2AABEE}
.fab__b--tg:hover{background:#1E96D6}

.btn--wa{background:#25D366;border-color:#25D366;color:#07331A}
.btn--wa:hover{background:#1EBE5A;border-color:#1EBE5A}

/* ---------- MODAL ---------- */
.modal{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center;padding:20px}
.modal[hidden]{display:none}
.modal__bd{position:absolute;inset:0;background:rgba(10,10,10,.75);backdrop-filter:blur(4px);animation:fade .3s}
.modal__win{
  position:relative;background:#fff;max-width:480px;width:100%;padding:clamp(28px,4vw,48px);text-align:center;
  animation:pop .4s var(--ease);
}
@keyframes fade{from{opacity:0}}
@keyframes pop{from{opacity:0;transform:translateY(20px) scale(.97)}}
.modal__x{position:absolute;top:14px;right:14px;background:none;border:0;font-size:18px;cursor:pointer;color:var(--grey);padding:6px}
.modal__x:hover{color:var(--black)}
.modal__ok{
  width:56px;height:56px;margin:0 auto 20px;background:var(--red);color:#fff;
  display:flex;align-items:center;justify-content:center;font-size:28px;font-weight:700;border-radius:50%;
}
.modal__win h3{font-size:clamp(22px,2.4vw,30px);font-weight:900;letter-spacing:-.035em;text-transform:uppercase}
.modal__win p{margin:14px 0 0;color:#555;font-size:15px;line-height:1.6}
.modal__hint{font-size:13px!important;color:var(--grey)!important;margin-top:20px!important}
.modal__btns{display:flex;gap:10px;margin-top:14px}
.modal__btns .btn{flex:1;padding:14px 16px;font-size:14px}

/* ---------- REVEAL ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.is-in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.09s}
.reveal[data-d="2"]{transition-delay:.18s}

/* ---------- RESPONSIVE ---------- */
@media (max-width:1180px){
  .hero__grid{grid-template-columns:1fr 1fr}
  .hero__title h1{font-size:clamp(34px,5.4vw,58px)}
  .hero__case{
    grid-column:1/-1;border-left:0;border-top:1px solid var(--line);padding:26px 0 0;
    display:grid;grid-template-columns:minmax(120px,auto) minmax(0,1fr) auto;
    grid-template-areas:"label num img" "label cap img" "link link img";
    column-gap:clamp(16px,2.4vw,32px);align-items:center;
  }
  .hero__case-label{grid-area:label;align-self:start}
  .hero__case-num{grid-area:num;margin:0;align-self:end}
  .hero__case-cap{grid-area:cap;margin:0}
  .hero__case-img{grid-area:img;width:clamp(160px,20vw,240px);height:clamp(86px,10vw,118px);margin:0}
  .hero__case-link{grid-area:link;justify-self:start;margin-top:12px}

  .nav{gap:20px;font-size:13.5px;margin-left:16px}
  .hdr__cta{padding-left:20px}
  .services{grid-template-columns:repeat(2,1fr)}
  .svc--wide,.svc--red{grid-column:span 2}
  .steps{grid-template-columns:repeat(2,1fr)}
  .pains{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:900px){
  .hdr__cta{display:none}
  .burger{display:flex}
  .nav{
    position:fixed;inset:64px 0 auto;background:#fff;flex-direction:column;gap:0;margin:0;
    padding:8px var(--pad) 24px;font-size:17px;
    border-bottom:1px solid var(--line);transform:translateY(-120%);transition:transform .35s var(--ease);
    box-shadow:0 14px 30px rgba(0,0,0,.08);
  }
  .nav.is-open{transform:translateY(0)}
  .nav a{padding:15px 0;border-bottom:1px solid var(--line);font-weight:600}
  .nav a:last-child{border-bottom:0}
  .calc{grid-template-columns:1fr}
  .calc__right{position:static}
  .lead{grid-template-columns:1fr}
  .cases,.revs{grid-template-columns:1fr}
  .metrics{grid-template-columns:repeat(2,1fr)}
  .ftr__top{grid-template-columns:1fr 1fr}
  .sticky-cta{display:flex}
  /* щоб липка панель не перекривала кінець сторінки */
  .ftr__bottom{padding-bottom:88px}
  .fab{bottom:calc(78px + env(safe-area-inset-bottom))}
}
@media (max-width:640px){
  .hero__grid{grid-template-columns:1fr;gap:26px}
  .hero__title h1{font-size:clamp(32px,8.6vw,52px)}
  .hero__case{
    grid-template-columns:minmax(0,1fr) clamp(110px,32vw,150px);
    grid-template-areas:"label img" "num img" "cap img" "link link";
    column-gap:18px;align-items:start;
  }
  .hero__case-num{align-self:start;margin-top:6px}
  .hero__case-img{width:100%;height:clamp(96px,26vw,120px);align-self:start;margin-top:4px}
  .hero__case-link{margin-top:16px}
  .services,.pains,.steps{grid-template-columns:1fr}
  .svc--wide,.svc--red{grid-column:span 1}
  .case__kpis{grid-template-columns:1fr 1fr}
  .hero__btn{max-width:none}
  .pain-cta{flex-direction:column;align-items:stretch}
  .pain-cta .btn{width:100%}
  .ftr__top{grid-template-columns:1fr;gap:28px}
  /* ® виносимо в потік, щоб він не ховався під плаваючими кнопками */
  .ftr__word{display:flex;align-items:flex-start;gap:4px}
  .ftr__reg{position:static;font-size:clamp(20px,6.5vw,42px);margin-top:.35em}
  .ftr__bottom{flex-direction:column;align-items:flex-start;gap:9px}
  .faq__b{padding-right:20px}
  .form{padding:22px 18px}
  .lead__direct-b{gap:8px}
  .ctc{flex:1;justify-content:center;padding:12px 10px}
  .modal__btns{flex-direction:column}
  .sticky-cta span{display:none}
}

@media (max-width:400px){
  .hero__tags{grid-template-columns:1fr 1fr}
  .metrics{grid-template-columns:1fr}
  .case__kpis{grid-template-columns:1fr}
  .case__kpis div{display:flex;align-items:baseline;gap:10px}
  .case__kpis span{margin-top:0}
  .chips{gap:6px}
  .chip{padding:9px 12px;font-size:12.5px}
  .fab__b{width:46px;height:46px}
  .fab__b svg{width:22px;height:22px}
}

@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}

@media print{.hdr,.sticky-cta,.strip,.modal{display:none!important}}